Tuesday, March 16, 2010
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How To Advertise

Established in 1995, Cyberhorse has grown to the point where it has an audience of 500,000 unique monthly visitors.

Through our six main web sites Cyberhorse offers a variety of advertising, promotional and sponsorship opportunities for your business to find its target audience.

To view any of the following Cyberhorse websites click the title:


Cyberhorse has a variety of advertising options available to suit businesses or individuals, these are designed to provide maximum exposure directly to your target audience and market your product in a professional and affordable way.

Cyberhorse can provide a personal consult to discuss how we can create an advertising campaign to cater for your specific needs, or you may find just what you are looking for from the options listed below:

Complete Online Marketing Solutions

Cyberhorse has developed a number of online marketing packages to cater for businesses within the diverse equine industries. Be it breeding, racing, equestrian or providing services to all the above we have a package to manage your entire internet marketing campaign.  Our tailored packages  are specifically customised to cater for your equine field and include many of the services outlined below, and more, at discounted bulk rates.

Click on any of the links below to download the applicable package, and call one of our consultants to discuss how this could solve your online marketing puzzle.

  • Virtual Stud Manager: Designed for studs of all sizes standing both stallions or broodmares and at a fraction of the cost of a single stallions promotional budget. Market your stud and all of its offerings whilst building your brand and attracting a steady stream of possible clients to see your stud, via your website.
  • Virtual Racing Manager: Designed to provide racing stables with professional content, form and statistics for current clients and attract new clients through target audience marketing bringing visitors to your website consistently.
  • Virtual Marketing Manager: Designed to provide businesses which market products to the equine community an opportunity to leverage from Cyberhorse's huge following of  their horse loving target audience.  Utillises a number of different marketing strategies to direct traffic to the businesses website.
  • Virtual Equine Manager: Designed to provide businesses who work with horses whether it be for competition, eductaion, rehabilitation etc a complete marketing package to build their brand, advertise their services and promote their achievements directly to their target audience using a number of Cyberhorse created tools.

Advertising Subscription on the Virtual Saleyard

This provides unlimited monthly listings on our Virtual Saleyard for all aspects your business has to offer.  This may be gear, horses, stockfeed, jobs etc.  By including your company logo with each listing it will appear as a banner ad across the Virtual Saleyard website and other Cyberhorse websites.  These banners featuring your logo can link back to your own website providing year round branding and exposure for your products and company name.

Some of the benefits of an Advertising Subscription include:

  • 5,000 highly targeted banner exposures per month with clickthrough rates as high as 10% being regularly achieved;
  • All advertising can be managed by the advertiser and detailed statistics are available on advertising performance in real time via our unique vendor control panel; and
  • Your logo will also be included in the Priority Subscribers slide show on the main page of The Virtual Saleyard.

Newsletters

Let our leading journalists cover all aspects of your business achievements and the products you have to offer with feature articles in our monthly and weekly newsletters. These are picked up by Google and provide a valuable external reference to your site. The Formguide Newsletter has a weekly mailing list of 10,000 subscribers while our Virtual Equestrian Newsletter has a mailing list of over 15,000 subscribers.

Product Reviews

This is valuable tool which allows you to showcase positive testimonials about your products and achievements as a semi permanent fixture on the front page of the Virtual Equestrian.  These are picked up by Google and provide a valuable external reference to your site.

Advertorial

This allows clients to decide the content and timing of an article to maximise the value of its promotion. Advertorials feature as a news story on our very popular and informative sites, Virtual Equestrian, Virtual Formguide and Virtual Bloodstock, and provides a ‘Google Expert References’ to your site.

Sponsorship

Cyberhorse knows how hard it is to get started in the tough world of equestrian business. Therefor we are always open to discuss sponsorship opportunities in order to create a strategy that satisfies both parties.

 

If you would like to discuss any of the above advertising possibilities, or see how our complete online marketing packages will save you time and money, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it or phone (03) 9746 1217.

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